A Google My Business Listing or GMB Listing is your primary listing at on Google that is editable in the GMB dashboard and publicly accessible at 3 locations:

  1. Google Search (knowledge panel)
  2. Google Maps
  3. Local Finder

Every business on the web is entitled to a free Business Profile on Google. Your GMB listing helps your business show up when customers search for your business name, or if they search for products or services that you offer in their local area.