A negative impact on your search ranking due to a manual action or algorithmic penalty. These happen due to an update to the search algorithm or because you did not follow Google’s guidelines.
Google Penalty
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.