A major algorithmic update to Google’s search and ranking system. Released in April of 2012 this update scrutinizes the link profile to identify and down-rank websites that use manipulative and spammy links and over-optimized anchor text.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.