Words or phrases that users write into the search box to find a website with matching Content.
Specifying a keyword and using it in your content is what helps spiders categorize your website and display it at the right time.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.