Link equity refers to the notion of a link influencing the rank of a website. It is a term describing the process of one-page passing authority or value to another through the use of hyperlinks.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.