A common term for all the links that point to your website. Whether a link profile is good or bad will depend on the value of incoming links, proper use of alt tags and anchor text and link diversity.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.