A Local Citation is any mention of the company name, website address, physical address or phone number for a local business. They can impact local search engine rankings and make it easier for the users to find and discover businesses. Citations can appear on business directories, websites, social media platforms, blogs, discussion boards, and apps. Citations assist search engines in cataloguing business information with the goal of finding consistencies across all of the crawled business data. The more consistent Name, Address, and Phone Number (NAP) across the web, the better chance a business can rank in search results