Metadata is used to give descriptive information on a website. It is set up by use of meta tags in the website’s code and put to use by the browser and search engine crawler. The most important tags are the title, meta description, and robots, but they are just a drop in the meta sea.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.