An approach to indexing where the mobile version of a website is crawled and indexed first. The desktop version will still be indexed and ranked, but if there is no mobile version or the site is not entirely mobile optimized, it will have a negative impact on the rank.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.