Google’s algorithm that measures the relevance and importance of a website in order to rank them in the SERPs. It assigns a PR number to the website based on all the other websites that link to it and their PR.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.