The process of purchasing backlinks that pass link equity. This includes any type of payment like exchanging products or services in exchange for links or giving free products to reviewers or influencers, not to mention some of the black hat techniques. It is a risky method that could earn you a penalty.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.