One of Google’s ranking algorithms. It tries to match user intent by displaying broader match results. Google monitors user behavior and identifies search patterns where the user did not find the results relevant (the user either gives up the search, tries a different query without clicking on the result or bounces from site to site).
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.