A search engine algorithm is a process or a set of rules that a search engine uses to determine the value of a website in order to rank it. It is not just one program but a whole collection of algorithms each with his own purpose and task. If you want to make sure your website stays optimized, then it’s a good idea to keep an eye out for major algorithm changes that could affect you.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.