An encrypted, secure version of the HTTP protocol that keeps the information that is being sent and received safe from hackers. Google recommends this protocol over the HTTP and offers some benefits to the websites using it like better rankings and data about the referral traffic.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.