Refers to the most commonly used words in a given language. In English, these are the, a, and, but, at, for… Search engines have been programmed to ignore it, so it is recommended to exclude them in URLs, image names, anchor text and like, as long as it doesn’t hurt your readability.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.