Term Frequency x Inverse Document Frequency (TF*IDF)
A numerical statistic that is used by the search engine to determine the topical relevance of the web page.
It checks the number of times a keyword (and any LSI keyword) has been used in the content of one document and cross-references it with all the other documents in the group.
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.