Unlike reviews left on third-party platforms, testimonials are typically customer sentiments published by a business on its own website. Testimonials may be marked up with hReview microformatting or schema to enhance the ease with which search engines can understand testimonial content.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.