The portion of your web page that the visitor can see without scrolling. It is the first impression your visitor gets and can influence the bounce rate and dwell time.

Some of the best practices when it comes to above the fold placement include:

  • make sure your most engaging content is visible
  • landing pages that are used for conversion should have a CTA here
  • always show a hint of the content from below the fold so the visitor doesn’t leave by mistake thinking he/she saw everything there was to see