The first time a user arrives at your website and continues to browse. If a visitor with the same IP address comes back at a later point it will not be counted into the number of unique visits.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.