Results in the Google SERP that are placed among the traditional organic results but include additional media like images, videos, maps, local businesses and more. It is Google’s attempt to create dynamic results blending several verticals like Google Images or Google News into one SERP.
Universal Search (Blended Search, Enhanced Search)
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.