A process of increasing the search visibility of a video, usually on YouTube.  There are two parts for this process – one being optimizing your channel and the other optimizing the video itself.

Basic practices include:

  • identify the keywords
  • write a description that will benefit both viewers and the search bots
  • don’t forget to use the tags (together with the description they will help determine relevancy)
  • use thumbnails that stand out from the rest of the videos in the search results