How a website connects its webpages to help visitors navigate that site. Website navigation comes in a few different forms, including:
- Main Navigation: The major topics or subjects your website is focused on. For instance, on SEJ our Main Navigation consists of SEO, News, PPC, Content, and Social.
- Secondary Navigation: Topics related to the main navigation. For instance, on SEJ secondary navigation includes links to webinars, podcasts, guides, SEJ Summit, and other topics.
- Footer Navigation: Typically this includes links to pages that contain important informational resources about a brand or business. These pages usually aren’t important for ranking purposes. For example, SEJ’s footer navigation links to our About Us page, privacy policy, and our various social profiles.
- Related Links: This area usually appears in the right rail or beneath content. It might be called “Most Popular,” “Most Read,” or “Trending Now.”
- Content Links: Links that appear within your main content (e.g., articles, landing pages).
- Breadcrumb Navigation: This type is less popular than it once was. Essentially, each webpage shows a “trail” to help quickly tell visitors where they are on your site. For example: Home > SEO > Link Building > What Is Website Navigation?
