Local Manager users may have noticed changes in their Summary panel over the last several months. Our product team has been busy testing out innovative, user-informed features to help brands make the most of the free real estate Google provides at the local level. Now out of beta, the reimagined Summary panel is more visual, actionable, and insightful than ever before.
In this post, we’ll explore each of these new capabilities and enhancements. You’ll learn how to take full advantage of Local Manager’s capabilities, including new deep linking functionality that makes collaboration with your local managers and franchisees a snap.
What’s new? Local Manager’s executive summary caters to the evolving needs of multi-location brands.
The first thing Local Manager users will notice is an overall improvement in the aesthetic appeal and usability of the Summary panel. Based on user feedback, the panel has been redesigned to make crystal clear each of the high-level insights enterprise organizations need to evaluate to assess local marketing performance across the brand—all in one place.
The Summary panel uses a series of scorecards to highlight brand-wide ratings in local metrics categories including:
- Listings accuracy
- Engagement (number of reviews, clicks to call, etc.)
- GMB Content
- Reviews with star ratings for Google and Yelp
- Map Pack Insights
- Local Rankings
- Organic Rankings
- GMB Listings Status
Scorecards with deep linking give brands high-level insight plus the option to get granular.
Brands can dig deeper by clicking through each scorecard to see how individual locations or groups of locations are performing. And now, you can share deep links to specific findings and insights in order to communicate more effectively with your local stakeholders.
Want to see your local rankings gains and losses as compared to the previous year? You can do that on the Rankings scorecard.
You can also:
- Identify which locations have gained the most ground in organic search
- Identify which locations are experiencing stagnant rankings growth
- Pinpoint top performers to use as examples for other local managers to learn from
- Send franchisees or their local digital marketing agency a link to a specific section of the report so they can better understand an opportunity or issue
All of this is possible inside the improved Summary panel.
What you need to know, when you need it—at your fingertips.
The new Local Manager is designed to help you focus on what is most important and where your next greatest local opportunities lie. Brands can get a better sense of how the increasingly important Google Knowledge Card is impacted by local optimizations, so they can assist local managers and franchisees in claiming as much local online real estate as possible.
“The new summary dashboard gives our clients and our teams an immediate view of all the key metrics for our local campaigns, in a way that doesn’t need to be recreated for routine reporting. Having the ability to quickly analyze all our primary KPIs helps us monitor progress, or identify potential issues that need further digging. Having all these metrics all in one place has also become a huge time saver for the teams to check in on their client’s listings, then move on to their day-to-day work. This is a great upgrade to what has always been a reliable service for our clients.” – Tim Eschenauer, Head of SEO, GroupM
Want to learn more? Reach out to your Account Director for guidance or, if you’re not yet using Local Manager, get in touch with our local search experts to schedule a demo.