Whether you call it content marketing, inbound marketing or convergence marketing, the new era of digital marketing has arrived. It is driven by carefully planned, well crafted and expertly promoted content. Where does that leave the SEO experts of the past? Where does that leave the technical experts who have survived and thrived amid the constant search engine shifts, updates and technology
enhancements?

When positioned correctly, SEO strategists and practitioners are increasingly having a larger voice in telling the marketing story. By using big data—keyword research, transactional data and social data—to inform not just search engine optimization, but content strategy and creation, the SEO team offers a unique combination of customer understanding and technical expertise to lead content-driven success.

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