Welcome to Rio SEO’s Local SEO Glossary!
Ever hear a phrase related to Local SEO that you are not familiar with? Our team has extensively collected multiple phrases related to the local sector. Use this resource to get more educated about Local SEO.
a
- Above the Fold
- Absolute URL (Absolute Link, Absolute Path)
- Acxiom
- Aggregator
- Ahrefs
- AJAX
- Algorithm
- Algorithm Update (Google Algorithm Update)
- Algorithmic Penalty
- Alt Text (Alt Attribute)
- Amazon Home Services
- Analytics
- Anchor Text
- Angie's List
- Apple Maps
- Artificial Intelligence (AI)
- Authoritative OneBox
- Authority
- Authority Site
b
- Backlink (Inbound link, Incoming link, Citation, External link)
- Baidu
- Bait and Switch (Code Swapping)
- Banner Blindness
- Best Of The Web
- Better Business Bureau (BBB)
- Bing
- Bing Places for Business
- Black Box
- Black Hat SEO
- Blog
- Blog Commenting
- Bounce Rate
- Brand Mention Link Building
- Branded Keywords (Brand Keyword, Brand Term)
- Breadcrumb Navigation (Breadcrumb Trail)
- Brick-and-Mortar
- Broad Match Keyword
- Broken Link (Dead Link)
- Bulk Upload
- Business Description
c
- Cache
- Cached Page
- Call to Action (CTA)
- Call Tracking Number
- Canonical URL (Canonical Tag)
- Cascading Style Sheets (CSS)
- Category
- ccTLD
- Centroid
- Check-in
- Churn and Burn SEO (Rank n’ Bank)
- Citation
- Citation Campaign
- Citation Merge
- City Landing Page
- Claim
- Click-Bait
- Click-Through Rate (CTR)
- Clickbait
- Cloaking
- Cluster
- CMS
- Co-Citation
- Comment Spam
- Competitor Analysis
- Consistency
- Content
- Content is King
- Content Management System (CMS)
- Content Marketing
- Content Spinning (Article Spinning)
- Content Syndication (Article Syndication, Syndicated Content)
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Copied Content
- Cornerstone Content
- Correlation
- Cost Per Acquisition (CPA, Cost Per Action, Pay Per Acquisition, Pay Per Action)
- Cost Per Click (CPC, Pay Per Click, PPC)
- Cost Per Thousand Impressions (CPM, Cost Per Mille)
- Crawl
- Crawl (Crawling)
- Crawl Budget
- Crawl Demand
- Crawl Depth
- Crawl Error
- Crawl Rate (Crawl Rate Limit)
- Crawlability
- Crawler (Bot, Spider, Web Crawler, Googlebot)
- Crawling
- Cross-Linking
- CSS
- Curated Content
- Custom Category
- Custom Field
- Customer Journey
d
- Data
- Data Provider
- De-Indexing
- Dead-End Page
- Deep Link
- Deep Linking
- Direct Traffic
- Directory
- Disavow Links
- Dofollow Link
- Domain
- Domain Authority (DA)
- Domain Name
- Doorway Page (Gateway page, Entry page, Jump page, Bridge page, Portal page)
- Driving Directions
- DuckDuckGo
- Duplicate Content
- Duplicate Listing
- Dwell Time (Time Spent on Page)
- Dynamic URL (Dynamic Link)
e
f
g
- Geotargeting
- GMB Landing Page
- GMB Listing
- Go-to-Client
- Google (Google Search, Google Web Search)
- Google Ads
- Google Ads (formerly Google Adwords)
- Google Alerts
- Google Analytics
- Google Autocomplete
- Google Bomb (Googlewashing, Search Engine Bomb)
- Google Bowling
- Google Business Photos
- Google Dance
- Google Fred (Google’s Fred update)
- Google Home Service Ads (HSA)
- Google Hummingbird (Google’s Hummingbird Update)
- Google Keyword Planner
- Google MapMaker
- Google Maps
- Google Messaging
- Google Mobile-Friendly Test
- Google My Business
- Google My Business Forum
- Google My Business Forum Top Contributors
- Google Offers
- Google PageSpeed Insights
- Google Panda (Google’s Panda Update)
- Google Penalty
- Google Penguin (Google’s Penguin Update)
- Google Pigeon (Google’s Pigeon Update)
- Google Pirate (Google’s Pirate Update)
- Google Places
- Google Possum (Google’s Possum Update)
- Google Posts
- Google Questions and Answers
- Google RankBrain (Google’s RankBrain Update)
- Google Sandbox
- Google Search Console (previously Google Webmaster Tools)
- Google Trends
- Google Webmaster Guidelines
- Google+
- Google+ Local
- Googlebot
- Google’s Mobile Friendly Update (Google’s Mobile update, Mobilegeddon)
- Google’s Related Searches
- Google’s SERP Feature
- Grey Hat SEO
- Guest Posting (Guest Blogging)
- Guestographic
- Guidelines for Representing Your Business on Google
h
i
k
- Key Performance Indicator (KPI)
- Keyword
- Keyword (not provided)
- Keyword Analysis
- Keyword Cannibalization
- Keyword Categorization
- Keyword Competition (Keyword difficulty, Keyword SEO difficulty)
- Keyword Density
- Keyword Frequency (Term Frequency)
- Keyword Funnel
- Keyword Prominence
- Keyword Proximity
- Keyword Rank
- Keyword Research (Keyword Optimization)
- Keyword Stemming
- Keyword Stuffing (Keyword Spam)
- KML (Keyhole Markup Language)
- Knowledge Graph
- Knowledge Panel
- KPI
l
- Landing Page
- Latent Semantic Indexing Keyword (LSI keyword)
- LBC (Local Business Center)
- LBL (Local Business Listing)
- LBS (Location-Based Service)
- Lead
- Link
- Link Building (Link Acquisition)
- Link Burst
- Link Condom
- Link Diversity
- Link Equity (Link authority, Backlink authority, Link juice, Link value)
- Link Farm (FFA, Free for all)
- Link Hoarding
- Link Juice
- Link Popularity
- Link Profile (Backlink Profile)
- Link Reclamation
- Link Relevancy (Relevant Link)
- Link Rot
- Link Spam (Blog Spam, Comment Spam)
- Link Velocity
- Linkbait
- Loadtime
- Local ABC Pack
- Local Algorithm
- Local Citation
- Local Finder
- Local Pack
- Local Search
- Local SEO
- Local Services Ads
- Local Snack Pack
- Local University
- Localeze
- Location Prominence
- Log File
- Log File Analysis
- Long-Tail Keywords
- Lost Link
m
- Machine Learning
- Majestic SEO
- Manta
- Manual Action (Google Manual Action Penalty)
- MapQuest
- Merchant Circle
- Meta Description Tag
- Meta Keywords
- Meta Refresh (Meta Refresh Tag, Meta Redirect)
- Meta Tags
- Metadata
- Metric
- Microformat
- Mirror Site
- Mobile First Indexing
- Mobile Optimization
- Mobile-Friendly Website
- Moz (formerly SEOMoz)
- My Places
- MyMaps
n
o
p
- Page Authority (PA)
- Page Cloaking (Website Cloaking, IP Cloaking)
- Page Speed (Page Load Speed, Page Load Time, Page Response Time)
- Page Title (Title Tag)
- PageRank (PR)
- PageView (Page impression)
- Paid Links (Link Buying)
- Paid Search
- Paid Search Engine Result
- Panoramio
- PBN
- Pending
- Persona
- Personalization
- Phone Verification
- PHP
- Physical Address
- Picasa
- Piracy
- Place Label
- Place Page
- PO Box
- Pogo-Sticking
- Poison Words (Forbidden Words, Filter Words)
- Postcard Verification
- PPC (Pay Per Click)
- Precision
- Primary Keyword (Main Keyword, Head Keyword)
- Proximity
- Pull Channel
- Pull Marketing
- Push Channel
- Push Marketing
r
- Rank
- Ranking Factor
- Rating
- Reciprocal Linking
- Redirect
- Referral Traffic
- Referrer
- Reinclusion (Reconsideration Request, Google Re-inclusion)
- Relative URL (Relative Link, Relative Path)
- Relevance
- Reputation Management (Rep Management, Online Reputation Management, ORM)
- Responsive Website
- Return on Investment (ROI)
- Review
- Review Management
- Review Spam
- Review Station
- Rich Result (formerly Rich Snippet)
- Robots Meta Tag
- Robots.txt (Robots Exclusion Standard)
s
- Schema
- Scraping (Web Scraping, Content Scraping, Scraped Content)
- Search Engine (SE)
- Search Engine Algorithm (Google Algorithm)
- Search Engine Marketing
- Search Engine Optimization (SEO)
- Search Engine Rank
- Search Engine Result Page (SERP)
- Search Query (Query, Search Term)
- Search Visibility
- Search Volume
- Secondary Keywords
- Secure Hypertext Transfer Protocol (HTTPs)
- Seed Keywords
- SEMRush
- Sentiment / Sentiment Analysis
- SEO Service (SEO Service Provider, SEO Agency)
- SEO Site Audit (Site Audit, SEO Audit)
- SERP Feature
- SERP Shaker
- Seven-Pack (7-pack)
- Share of Voice
- Shares/Likes
- Site-Wide Link
- Sitelinks (Google Sitelinks)
- Sitemap
- Skyscraping (Skyscraper technique, Skyscraper SEO)
- SMB (Small-to-Medium Business)
- Social Media Marketing (SMM)
- Social Signal
- Social Syndication
- Specialty Field
- Splash Page
- Split Testing
- SSL Certificate
- Status Code 301 (301 redirect)
- Status Code 302
- Status Code 404
- Status Code 410
- Status Code 500
- Status Code 503
- Stop Words
- Street View
- Structured Citation
- Structured Data (Schema)
- Structured Review
- Subdomain
- Submission
- SuperPages
- Suspended
t
u
- Unclaimed Listings
- Uniform Resource Locator (URL, Web address)
- Unique Visit
- Universal Search (Blended Search, Enhanced Search)
- Unnatural Link
- Unstructured Citation
- Unstructured Review
- URL Parameter (Link Parameter)
- Usability
- User Agent
- User Engagement
- User Experience (UX)
- User Interface (UI)
- User-Friendly
- User-Generated Content (UGC)
v
w
Sources
https://moz.com/help/moz-procedures/glossary/local-glossary
https://moz.com/learn/seo/local-search-seo-glossary
https://www.searchenginejournal.com/seo-101/seo-glossary-terms-definitions/