What’s the big deal with “near me” searches?
Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO strategy, particularly once Google revealed in 2015 that searches for “near me” businesses had increased 34x since 2011.
Pair these targeted keyword searches with consumer-friendly tools like a dealer locator interactive mapping feature for local product and service visibility, and you give consumers a seamless search experience from click-to-brick.
Google’s more recent findings reveal that within the last two years, comparable searches without “near me” have grown by 150%. Could this be a sign that explicit search is null and the dawn of implied search is upon us? Furthermore, what technology or tools will support the new wave of local search influence?