The Rise of Etail & What It Means for Enterprise Local Brands
…As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet of Things.
COVID blew that growth curve wide open. Suddenly consumers’ legitimate fears and anxieties over a…… entire country went into a period of lockdown, prompting even the late adopters to hastily accept a new means of acquiring goods.
I had the good fortune to tune in and listen as two esteemed retail experts—Naveen Jaggi, President of Retail Advisory Services with JLL, and Ken Madsen of Mad Creative Production—discussed the pandemic’s impact on retail at Localogy 2020 (online) and what the future holds for retailers globally. In their ‘eTail Triggers Retail Transformation’ session mode…