Search: “ask the experts”

… focus next Highlight perceived value in listings, menus, and local ads, emphasizing portion size, food quality, speed, and atmosphere, not just price. Prioritize review generation by actively asking for reviews, especially from satisfied in-store guests. Keep menus and photos fresh. Rising menu click activity signals that more customers are checking listings before visiting, so make sure they like what they see. Watch direction clicks, as they continue to be a strong signal of real……al services Service businesses Healthcare Hospitality Restaurants Multi-family residential For years, local search success meant one thing: rank high in search results and earn the coveted click. Today, search has evolved—and so have the opportunities. AI-driven engines are changing what visibility looks like, creating new ways for customers to discover and connect with brands. Between AI summaries, map packs, design tweaks, and ongoing core updates, Google continues …