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Local consumer search behavior trends in Q3 2025

… focus next Highlight perceived value in listings, menus, and local ads, emphasizing portion size, food quality, speed, and atmosphere, not just price. Prioritize review generation by actively asking for reviews, especially from satisfied in-store guests. Keep menus and photos fresh. Rising menu click activity signals that more customers are checking listings before visiting, so make sure they like what they see. Watch direction clicks, as they continue to be a strong signal of real……al services Service businesses Healthcare Hospitality Restaurants Multi-family residential For years, local search success meant one thing: rank high in search results and earn the coveted click. Today, search has evolved—and so have the opportunities. AI-driven engines are changing what visibility looks like, creating new ways for customers to discover and connect with brands. Between AI summaries, map packs, design tweaks, and ongoing core updates, Google continues …

Events

…WEBINAR Local search in 2025: Expert roundtable and predictions for 2026 2025 has been the most disruptive year for local search in a decade. With Google rolling out AI-powered search results, core updates, and GBP changes, plus alternative platforms like Apple Maps, Yelp, and Reddit rising fast, local visibility strategies are shifting fundamentally. Date: Dec 9 at 12:30 pm EST Duration: 45 minutes Register now On-demand webinars…

What’s working in local SEO in 2025: Reviews, backlinks, and data-driven strategy

…�t rewritten human behavior. When consumers need a dentist, a coffee shop, or a plumber nearby, they still turn to traditional search platforms most often. Even as voice assistants reshape how people ask questions, Google remains the top engine of trust, 68% of respondents in our latest Local Consumer Behavior Survey said they expect Google to provide the most accurate local information. It's still the place where people go for business hours, phone numbers, directions, and reviews they can a……What’s working in local SEO in 2025: Reviews, backlinks, and data-driven strategy Content Why local SEO still matters in an AI-first search world The core data signals that shape local visibility Additional ranking trends to watch Local SEO in 2025 is a blend of fundamentals and AI-readiness The local search landscape is evolving faster than ever. Algorithm updates cause mass disruption, AI assistants multiply, and consumers expect instant, accurate answ……signals reveal what’s working, what's not, and where to focus next. This isn’t guesswork or hype. It’s data-driven decision-making rooted in real-world results, and it’s echoed by industry experts who track the ever-changing search terrain. In this breakdown, we’ll show what’s moving the needle, from the reviews that fuel trust, to the backlinks that build authority, to the structured data that helps AI understand your business. Why local SEO still matters in an AI-first sea…