How Financial Services Brands Are Using Online Reviews to Build Trust

By |2020-07-13T09:18:58-07:00July 13, 2020|

Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in

7 Phrases to Use When Replying to Customer Complaints

By |2020-01-07T13:03:04-08:00January 7, 2020|

In this post, you will learn ehy you should strategically focus on responding to negative feedback about your brand, how to approach your response when a customer is dissatisfied, specific phrases that make a customer feel heard and valued, and why negative feedback may hold insight you can use to improve your business.

The 5 Most Common Challenges Brands Face when Creating Local Landing Pages

By |2020-02-11T16:42:45-08:00August 7, 2019|

If you run a multi-location enterprise, then, your foot traffic for each location is directly linked to your local online visibility. One way to do this is by creating local landing pages that are unique for each store location and region. But simply creating local landing pages is not enough. These pages must be optimized for local search inquiries and lead customers from their initial search to an in-store visit. Here are five challenges brands often face when creating local landing pages and how Rio SEO’s Local Pages can help.