The Rise of Etail & What It Means for Enterprise Local Brands

By |2020-10-08T05:36:56-07:00October 8, 2020|Blog Posts, Retail|

As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet

Greg Sterling Joins Rio SEO’s Local Search Summit 2016 Roster

By |2019-05-29T08:59:04-07:00March 9, 2016|In the News|

Greg Sterling,VP of Strategy & Insights for the Local Search Association joins a robust roster of industry experts on the 2016 lineup for the Local Search Summit: Bringing Local to Life. LSS is a collaborative and innovative platform where industry predictions, forward thinking, and expert advice from thought leaders can be shared in an intimate setting.

Transforming Mobile Searches Into Sales [Webcast]

By |2020-12-04T14:04:05-08:00October 22, 2015|In the News|

Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast. Search Engine Land on October 22, 2015 at 2:00 pm Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place. In

Win the Holiday Shopping Season with 3 Positions in Local Search Results – Local Search Insider

By |2021-01-22T08:17:14-08:00October 8, 2014|In the News|

Now that retailers are on the tail end of the back-to-school rush – the second busiest shopping period behind the upcoming winter holidays – the question is: How well is your business prepared to dominate local search results for your products and services this year? Mobile local search comparison shopping is all the rage for

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2021-01-22T08:19:37-08:00August 5, 2014|Blog Posts, Marketing Analytics|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2020-12-04T14:34:47-08:00August 4, 2014|Blog Posts, Local SEO, Marketing Analytics|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |2021-01-22T08:20:43-08:00July 25, 2014|Blog Posts, Local SEO, Marketing Analytics|

Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, KPI measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill Connard, VP of local search solutions, and Tyler

What Interactive Day Taught Me about Modern Marketing

By |2021-01-22T08:21:48-08:00May 21, 2014|Blog Posts, Marketing Analytics|

"Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day with thought leaders covering every aspect