Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2017-12-15T11:58:36-07:00April 26th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how