The Value of Custom Local Reporting for Franchise Brands

By |2020-04-28T10:45:48-07:00April 28, 2020|

We talk often about the importance of brand marketers having a direct line of sight into search data at the local level. For franchise brands, it’s critical that search insights are made accessible to franchisees, as well.  Data is key to many decisions made at the enterprise level—in fact, 56% of organizations leveraging analytics are

Successful Local Search Strategy for Franchise Networks

By |2019-07-02T11:53:41-07:00February 25, 2015|

This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by. Many expressed that they still don't understand local search when it comes to franchise