How Local Marketing Keywords Are Trending Now by Industry (Part 2)

By |2020-07-29T09:37:41-07:00July 29, 2020|

As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis

Anatomy of a Google My Business Listing [Infographic]

By |2020-06-16T11:39:17-07:00June 16, 2020|

Today, 46% of searches have local intent; that is, people near your locations looking for products and services like yours. Optimizing for local search is critically important—so much so that Google has dedicated an entire platform to help local businesses connect with consumers looking for nearby solutions for their every need.  Google My Business (GMB)

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

By |2020-06-29T13:01:13-07:00June 4, 2020|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for

4 Brands Show Us How to Help Others During the COVID-19 Pandemic

By |2020-04-15T14:05:46-07:00April 15, 2020|

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” - Mr. Rogers It’s great advice in any situation, that jewel of wisdom from beloved children’s television icon Fred Rogers—and perhaps never needed

Planning for Post-Pandemic Success: Expert Panel and Q&A [Webinar Recap]

By |2020-04-13T14:36:06-07:00April 13, 2020|

From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic?  We assembled a panel of local marketing experts

COVID-19 Local Marketing Changes Impacting Multi-Location Businesses (Week of March 23)

By |2020-03-27T14:31:31-07:00March 27, 2020|

As more local businesses become impacted by COVID-19, search platforms have been hit with a wave of support requests. The need for businesses to reflect accurate listings information to their customers and special services being offered has become a top priority. However, amid a staff shortage, Google has had some difficulty keeping up with the

Crisis-Proof Your Local Listings: How to Stand Out During Unforeseen Events

By |2020-03-12T12:27:51-07:00March 12, 2020|

The old adage “expect the unexpected” is ringing true now more than ever. In just the span of a few weeks, a devastating tornado unexpectedly hit the state of Tennesee and the coronavirus disease (COVID-19) has created significant concern as it continues to spread globally. Natural disasters and health crises undoubtedly cause disruptions for people

How to Use GMB’s New Posts Image Carousel: 25 Tips for Brands

By |2020-03-10T09:12:28-07:00March 10, 2020|

Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,

How to Maximize Valentine’s Day Local Search Traffic

By |2020-01-22T12:38:05-08:00January 15, 2020|

The holiday season is behind us, but there’s no time for enterprise local businesses to rest on their laurels. Valentine’s Day is just around the corner. This year, our annual celebration of everything love and romance has some surprising opportunities in store for savvy local businesses and franchises. Last year was record-setting in terms of