Label it! Leverage Structured Data & Get Google Results

By |2019-06-05T13:18:33-07:00June 27, 2016|

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed

Successful Local Search Strategy for Franchise Networks

By |2019-06-12T11:27:14-07:00February 25, 2015|

This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by. Many expressed that they still don't understand local search when it comes to franchise