Streamlining Local Data Governance for Multi-Location Brands

By |2020-01-28T15:17:48-08:00January 28, 2020|

Marketers know the importance of engaging franchise owners and local managers— giving local stakeholders the ability to author and control location data. Still, it’s easier said than done. Brands need to maintain the integrity of location information across the organization, whether that means hundreds of locations across the U.S or thousands worldwide. Thus surfaces the