Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

The Value of Parent and Child Listings Hierarchy in Local Search

By |2021-03-16T07:35:59-07:00March 16, 2021|Blog Posts, Local Marketing|

Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your

The Future of Google Search in Australia: What This Means for Enterprise Brands

By |2021-03-11T06:24:26-08:00March 11, 2021|Blog Posts, Google My Business|

You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where

7 Women in SEO Share Inspirational Stories and Advice

By |2021-03-25T07:09:50-07:00March 2, 2021|Blog Posts, Local SEO|

Last year was nothing short of unpredictable. A global pandemic unexpectedly altered every aspect of our lives, protests were more common practice than ever, and long-standing issues became acceptable to debate and discuss. Both good and bad came from a largely tumultuous year, yet as we begin a new year, it’s crucial to continue those

Revolutionizing the Hyperlocal Search Experience [Webinar Recap]

By |2021-02-26T10:07:57-08:00February 26, 2021|Blog Posts, Local Marketing|

The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the search ecosystem more complex. Due to the pandemic, new and existing local marketing challenges are affecting your customer’s path to purchase. In turn, your business must create

Guide to Local Curbside Pickup Marketing for Enterprise Brands

By |2021-02-17T13:20:17-08:00February 16, 2021|Blog Posts, Local Marketing|

If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines.  Curbside pickup, in particular, became an attractive option

‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

By |2021-01-27T07:12:38-08:00January 27, 2021|Blog Posts, Local Marketing|

Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due to the pandemic. Even when it was not necessarily safe (or in many cases, permitted) to shop in-store, customers sought out ways to keep spending their

Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

By |2021-01-28T15:49:54-08:00January 22, 2021|Blog Posts, Local Marketing|

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods.  Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In

Local Search Consumer Behavior Trends By Industry December 2020 Update

By |2021-03-22T15:59:28-07:00January 19, 2021|Blog Posts, Local Marketing, Local Search Data|

Since COVID-19 sent brands worldwide into uncharted consumer behavior territory, we’ve been finding ways to help establish new benchmarks. In this ongoing series of monthly local search trends, we are uncovering insights from 203,600 enterprise locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss