Have you ever been offput by an initial impression? Whether a person or a business, a first impression can be a lasting impression — both good or bad. As a business, your Google Business Profile (GBP) is essentially the first point of contact most local customers have with your brand. It's your first opportunity to build trust,
When we think of local search, we often think about Google. However, a local search may extend to a social media platform as well. Facebook is not only a social media network but also an essential platform for local business discoverability and reaching your target audience online. Each of your brand locations' Facebook Business Page
Your local web presence is a powerful driving force behind business growth. This can be proven by the fact that more than 46% of the searches on Google have local intent. If your brand is not optimized to appear in the local search, you are missing out on the opportunity to convert nearby local customers.
Spring has sprung, and there is no better time than now to revisit and revamp your local presence. Just as you’d deep clean your house or plant your garden for spring (and hopefully at least a few other times of the year), your SEO strategy needs routine maintenance too, and refreshing to yield long-term results.
Yelp has worked hard over the years at evolving to help local consumers find businesses – and businesses reach their local audience, as well. Regularly adding new features and useful updates has made Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search
Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of
Search engine optimization (SEO) is a constantly evolving industry, one which is filled with talented individuals eager to grow and stay current with emerging trends. Yet, women tend to be in the minority when pursuing an SEO career. A recent "State of SEO" report found that male SEOs comprised 70.4% of respondents in the United
“How To Edit Your Google Business Profile” is a guest post by Sherry Bonelli. Getting your local business to rank high on Google Search and Maps organically continues to be one of the best ways for local businesses to get more website visits, calls, customers to their physical location– and more sales. And ranking in
Whitespark published its 2021 Local Search Ranking Factors annual report at the tail end of last year. Recently, we were joined by a fantastic panel of digital marketing and SEO experts to answer some of the top questions that have come from the report live on a webinar. watch the webinar The report shares
Google makes hundreds of updates and adjustments to its search ranking algorithms each year, and most of these often go unnoticed. Core updates, however, tend to produce widely felt effects and as a result, Google typically confirms when these are rolling out. Such was the case for the recent November core update. Google has long