From SERPs to Sales: How Reviews Impact Your Performance

By |2019-05-28T10:08:48-07:00April 30, 2019|

Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.

‘Offers’ Now Have Extra Visibility on Your Locations’ GMB Local Panel

By |2019-04-25T15:48:31-07:00March 12, 2019|

Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.

5 Local SEO Strategies to Boost Revenue in the Retail Industry

By |2019-03-05T12:50:30-07:00March 4, 2019|

In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |2019-06-06T12:25:32-07:00April 29, 2016|

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. In summary, here’s what the industry’s top experts have to say about local search strategies today, and the massive opportunity for tomorrow’s savvy marketers. Local