In this post you will learn about the new changes Google has made in its search snippets, why site owners should utilize custom search snippets and how customizable search snippets affect local SEO.
In this post you will learn why to local listings up to date during the holiday season and how Google Knowledge Panel features like Google Posts can help you engage last-minute shoppers.
Your Summer Retail Checklist: Get Your Multi-Location Brands Ready for Warmer Temps with Consumer Engagement Marketing
Summer is here, and people are gearing up to enjoy the longer days, warmer weather and seasonal activities for as long as the season lasts. If you manage a multi-location retail business, summer can mean many things, such as changes in hours, increases in consumer activity and a shift in demand for certain seasonal items. This summer, use this checklist to better engage your customers and boost your seasonal sales.
Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.
Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.
In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold Crown –
Earlier this week LSA hosted a webinar with RIO SEO and Hallmark. Among other topics, it explored how national brands interact with and manage local marketing campaigns on behalf of independent retailers and franchise affiliates. Hallmark’s Carlos Corredor had some fascinating things to say about the national-local relationship. There were several things that stood out for me:
Tomorrow at 11 Pacific/2 Eastern time LSA will be presenting a webinar featuring RIO SEO and Hallmark. The focus is on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates. RIO’s Tyler Ludwig will lay out location-based marketing principles for enterprises and Hallmark’s Carlos Corredor will discuss holiday/event-driven local marketing for national-local brands. He’ll explain Hallmark’s
Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. In summary, here’s what the industry’s top experts have to say about local search strategies today, and the massive opportunity for tomorrow’s savvy marketers. Local