Your local web presence is a powerful driving force behind business growth. This can be proven by the fact that more than 46% of the searches on Google have local intent. If your brand is not optimized to appear in the local search, you are missing out on the opportunity to convert nearby local customers.
Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and
Chances are, your enterprise brand does one thing really well — but it’s not all you do. Often, brands offer a diverse selection of products and services. And although it may be possible to mention them all on a local landing page, only one set of meta tags, schema, and block copy can optimize these
With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies
Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your
Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the updates necessary, you risk being penalized and worse, missing out on opportunities to be seen by searchers. As Google strives to
Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this
This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to