The customer journey is no longer a linear path. Smart devices allow for constant access to the most recent and relevant information for all of your needs. When looking for businesses nearby, consumers may come across a Google My Business listing, visit a business’s website, find a local landing page or reach out to the
Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.
Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how
Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered two important metrics. First, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Secondly, 34% of desktop and tablet searchers did the same. The opportunity is clear. However, brands
By Bill Connard / VP of Local Search Solutions Having specialized in Local SEO for more than 10 years, I have seen a lot of change in the local search space. Google’s new local search Carousel is as exciting (and dynamic) as it gets. With any new change in the way Google serves up results,
Bing Takes Lead in Local SEO Local SEO welcomes Bing Places as the new leader in bulk local listing management for multi-location businesses. It outperforms Google Places as the easiest to use portal for distributing enhanced local business data to their local map listings. It’s been a long time coming, but Bing has caught up