Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. In summary, here’s what the industry’s top experts have to say about local search strategies today, and the massive opportunity for tomorrow’s savvy marketers. Local
Beacons are all the rage. They drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers launched beacon programs, up from 15% just last year.
With the increase of smartphone adoption, marketers need to rethink their content strategies. This is particularly true when they consider the mobile local content that drives consumers to their locations. However, local search initiatives have proven to be one of the most cost effective. They are also high converting traffic generators for digital marketers. Moreover,