10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |2017-12-15T11:58:36-07:00April 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , |

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |2017-12-15T11:58:37-07:00November 4th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.

Kickstart Your Local Marketing Strategy with Tips from Forrester & Rio SEO

By |2017-12-15T11:58:38-07:00August 7th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , |

With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing