Local SEO Strategies to Capitalize on Voice Search

By |2019-06-17T12:45:27-07:00August 24, 2016|

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper,

Join Rio SEO at Shop.org 2016

By |2019-06-03T10:00:17-07:00August 11, 2016|

Going to Shop.org? Rio SEO is rounding up our team and heading to Dallas for Retail’s Digital Summit, September 26th to 28th! It’s THE place to connect with the top retailers and industry experts. These are the pros who know and love the world of digital retail. Stop by our booth (#4059) at the Kay

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |2019-06-13T15:20:13-07:00August 31, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2019-06-12T13:01:55-07:00August 5, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2019-06-12T13:09:54-07:00August 4, 2014|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert