5 Local Marketing Trends to Watch in 2021 [Webinar Recap]
Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this
6 Tips For Building a Successful Holiday Marketing Strategy [Webinar Recap]
To say holiday shopping will be different this year is an understatement. In the past, retailers have eagerly prepared for the influx of foot traffic coming to their locations months in advance. Now, gathering in crowds is not only frowned upon but also impractical with the lingering effects of COVID-19. As difficult as the year
3 Ways to Grow Your Marketing Agency with Local SEO
It may seem like a strange time to talk about how to grow your marketing agency, given that the marketing budget is usually one of the first casualties when cuts come down the pipe. In the fallout from COVID-19, even Google is slashing its marketing budget by half for the remainder of 2020. If you’re
How Should SMBs Track ROI From Local Search
Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent surveyby the digital agency RevLocal said they
Local SEO Strategies to Capitalize on Voice Search
According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper,
Join Rio SEO at Shop.org 2016
Going to Shop.org? Rio SEO is rounding up our team and heading to Dallas for Retail’s Digital Summit, September 26th to 28th! It’s THE place to connect with the top retailers and industry experts. These are the pros who know and love the world of digital retail. Stop by our booth (#4059) at the Kay
Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition
As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not
5 Local SEO Predictions for 2015 – Local Search Insider
Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit. Content is still king, but rather than a trend or buzzword, it will continue to gain ground
WOMMA: Relevancy, Context, and Content Publishing
During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In