It may seem like a strange time to talk about how to grow your marketing agency, given that the marketing budget is usually one of the first casualties when cuts come down the pipe. In the fallout from COVID-19, even Google is slashing its marketing budget by half for the remainder of 2020. If you’re
Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent surveyby the digital agency RevLocal said they
According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper,
Going to Shop.org? Rio SEO is rounding up our team and heading to Dallas for Retail’s Digital Summit, September 26th to 28th! It’s THE place to connect with the top retailers and industry experts. These are the pros who know and love the world of digital retail. Stop by our booth (#4059) at the Kay
As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not
Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit. Content is still king, but rather than a trend or buzzword, it will continue to gain ground
During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In
Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies.
After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels