Getting Started with Your Local Marketing Partner: What Happens After Implementation?

By |2021-06-16T06:57:27-07:00June 16, 2021|Blog Posts, Local Marketing|

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and

Local Search Metrics: What Should I Be Measuring to Determine Performance?

By |2021-05-26T07:19:02-07:00May 26, 2021|Blog Posts, Marketing Analytics|

Your brand’s local search performance is key in converting online searchers to real-world customers. And when it comes to how people discover nearby solutions to their needs, Google dominates with 70% of all desktop queries and commands 93% of mobile.  As we return to in-person shopping experiences, consumers are looking to spend money in their

Expert Tips for Local Review Building (That Won’t Get You In Trouble)

By |2021-04-12T07:46:37-07:00April 12, 2021|Blog Posts, Reputation Management|

Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms.  That means that your star ratings, review volume, recency, and sentiment of reviews each

The Top 10 Latest Rio SEO Platform Enhancements You Can’t Miss

By |2021-03-31T12:30:37-07:00March 31, 2021|Blog Posts, Product Updates|

The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s

Why Local Reviews Matter in the Restaurant Industry

By |2020-10-26T07:37:05-07:00October 26, 2020|Blog Posts, Restaurants|

Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.  How can you ensure

Best Practices for Positive and Negative Review Responses

By |2020-09-24T09:21:23-07:00September 24, 2020|Blog Posts, Reputation Management|

Across Google My Business, Facebook, Yelp, and other vertical-specific review platforms, positive and negative review responses are a key factor in searchers’ decision-making process. Review signals are also a top factor when determining search ranking. Additionally, 90% of consumers go online to find local businesses, and 82% read online reviews as part of their search. 

Google Maps Updates: User Experience Improved for Multi-Location Brands

By |2020-09-02T09:15:38-07:00September 2, 2020|Blog Posts, Local Marketing|

Google Maps users may notice a new improvement to the web mapping service the next time they search for a multi-location brand. When consumers perform a branded search for a business with multiple locations, our Local SEOs have found Google Maps is now sometimes displaying a new bottom panel highlighting additional locations, as seen in

Local Ranking Factors for 2020: What It Takes to Win the Map Pack

By |2020-09-01T15:45:43-07:00September 1, 2020|Blog Posts, Infographics, Local Marketing|

Connecting with customers at the local level is challenging enough for enterprise and multi-location brands. The Coronavirus pandemic has added an extra layer of uncertainty for local businesses of all kinds—and the customers they serve. Today, customers crave instant answers and accessible information to help them find nearby solutions to their needs. How do you

Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation

By |2020-07-21T13:46:49-07:00July 21, 2020|Blog Posts, Reputation Management, Resources|

Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.