Getting Over the Stack: The Future of Local is Open

By |2019-02-25T02:47:15-07:00June 28th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-02-26T04:33:36-07:00March 3rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to

5 Ways the Local Marketing Game Changed for the Better in 2016

By |2019-02-23T22:48:10-07:00December 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , |

Across the globe people are taking stock of how they did in 2016, resolving to make changes and do better next year. We make New Year’s resolutions in our personal lives, but it’s a great time to step back and evaluate your performance and plans in business, as well, particularly when it comes to the

Rio SEO: Deck The Halls With These Tech Gadgets

By |2019-02-26T04:30:00-07:00December 9th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , |

We’re making a list and checking it twice with our top tech gift ideas that are sure to be nice. From apps that make your home a bit “smarter” to a voice-enabled item locator, there’s a gadget for everyone on your list. Here are our top 3 tech gifts that will be a guaranteed hit

Experts Share Proven Ways to Give Your Local Search Presence a Boost for 2017

By |2019-02-25T02:42:56-07:00November 30th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Connecting with customers in the moments that matter is difficult enough in our cross-device, constantly connected world. Don’t make things more difficult on yourself with unnecessarily complicated local SEO. Prepare for a prosperous and more efficient 2017 with these expert tips designed to make your local SEO strategy move effective and easier to manage in

Local SEO Strategies to Capitalize on Voice Search

By |2018-02-23T15:11:40-07:00August 24th, 2016|Categories: Resources, Uncategorized|Tags: , , , , , , , , , , , , , , |

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper,

Google My Business Removes Ability to Edit Description – What It Means & What’s Next

By |2017-12-15T11:58:34-07:00August 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

As some observant clients have noted this week, it’s no longer possible to edit your business description in the Google My Business dashboard. But what does this mean for businesses and marketers, particularly those managing hundreds or even thousands of location listings? Google Confirms Removal of Editing “My Business” Description In an August 1 update