Smarter Marketing and the Packaged Knowledge Continuum

By |2019-07-02T11:54:43-07:00September 18, 2013|

By Russ Mann / CEO, Rio SEO SaaS:  Software as a Service and Service as a Software In 2012, the Gartner Group issued a study saying in the next five years CMOs would spend more on technology than CIOs.   That may be true, but Gartner did not seem to comment on how much CIOs spend on technology

Content is the New Currency for Smarter Search and Smarter Marketing

By |2019-06-14T07:27:29-07:00July 1, 2013|

By Russ Mann / CEO, Rio SEO “Money can’t buy me love.” While money can buy impressions, it can’t buy organic visibility, social conversations or conversions. For search marketers in the modern media age, relevant content is the new currency. We exist in the sunset of the age of paid advertising as the dawn of