As video content becomes increasingly important for brands in their local marketing strategy, local businesses must adopt this engagement tactic to help their searchers more easily find what they are looking for. To better help brands showcase their video efforts, a new video schema markup called SeekToAction is available. This has been in beta since
The pandemic has taken a toll on marketing budgets and now more than ever, organizations are looking for their SEO strategy to perform its absolute best. In many enterprises, teams are running lean and often remote even as they are faced with dramatic shifts in demand, market, and consumer behavior. It’s important to stop and
Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend
Last week, we joined 1,600 of our fellow search marketers in Seattle for the sold-out #SMX Advanced conference. It’s tough to summarize the best that came out of the conference in just a few takeaways. Clearly, the amount of tactic-rich, jam-packed information that was shared made it difficult but we did our best! Highlights from #SMX
Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed
Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile. Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools.