Winning Shoppers in High Intent Micro-moments Across Channels

By |2017-12-15T11:58:37-07:00December 23rd, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , |

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2017-12-15T11:58:38-07:00October 6th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%