Get Personal: Facebook’s First Key Trend in Local Marketing

By |2019-06-12T13:01:55-07:00August 5, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Avoid Hashtag Hijacking: Build an Audience-Relevant Real Time Strategy

By |2019-06-14T06:35:26-07:00July 25, 2013|

With the recent buzz generated by Twitter darling and awesomely terrible film “Sharknado,” I want to revisit the brand newsroom concept and the importance of digital marketing data analytics. Social media is real time; we are sharing in the moment, with others who are likely to see that content when its relevant and fresh. The

Rio SEO Expands Social Remarketing Solution so Online Marketers can Engage Brand Influencers and Their Social ‘Look-alikes’

By |2017-12-15T11:58:55-07:00July 16, 2013|

Rio SEO Social Advertise Now Leverages the BlueKai Management Platform to Enable Activation of Social and Influencer Data to Media Targeting, Modeling and More SAN DIEGO, July 16, 2013 – Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers

Social Audience Marketing 101

By |2019-06-17T13:50:04-07:00January 23, 2013|

Earned media can deliver great value to marketers and the brands they work for; it expands and extends the impact of paid and owned media and improves marketing results. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors, those who come via sharing,