Reputation Management

Top 4 Google Reviews Updates You Need to Know Now

By |2022-12-01T08:38:27-08:00December 1, 2022|Blog Posts, Reputation Management|

Google Business Profiles (GBPs) are an essential tool for businesses looking to increase their visibility online. Formerly known as Google My Business (GMB), this tool allows businesses to create a free account and manage their information across multiple platforms—including Google Maps and Search. With over 20 million businesses listed on Google Maps, ensuring your brand

Lessons Learned From Rio SEO’s 2022 Local Consumer Search Behavior Study

By |2022-10-17T08:31:10-07:00October 17, 2022|Blog Posts, Customer Experience, Local SEO, Reputation Management|

Everyday consumers search for local businesses, products, and services in their area. They also leave online reviews for businesses, whether they have a positive or negative experience with the business. Having a firm understanding of your customers' experiences, from an initial search to purchase to post-purchase, provides valuable context for where your organization can improve

Online Reputation Management for Regulated Industries 101

By |2022-07-19T15:49:05-07:00July 20, 2022|Blog Posts, Reputation Management|

In sensitive or highly regulated industries, such as legal, healthcare, or finance, it can be challenging to create the right strategy to manage your online reputation – especially when it comes to local reviews. How do you ensure you're adhering to your brand's guidelines? And, what are the best practices for online reputation management for

Business Directory Reviews 101: Everything You Need to Know and Top Review Directories

By |2022-06-28T11:06:22-07:00June 28, 2022|Blog Posts, Reputation Management|

You've no doubt heard of business directories in your local SEO planning and strategy. But just how important are they, and what do you need to know about directories to maximize their value as part of your marketing plan? And, how do business directory reviews impact your online reputation? In this article, we take a

How To Use Google Customer Reviews On Local Pages & In Search

By |2022-03-29T06:29:54-07:00March 29, 2022|Blog Posts, Reputation Management|

Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it

10 Expert-Driven Reputation Management Recommendations for 2022

By |2022-02-28T07:24:02-08:00February 28, 2022|Blog Posts, Reputation Management|

Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their