In sensitive or highly regulated industries, such as legal, healthcare, or finance, it can be challenging to create the right strategy to manage your online reputation – especially when it comes to local reviews. How do you ensure you're adhering to your brand's guidelines? And, what are the best practices for online reputation management for
You've no doubt heard of business directories in your local SEO planning and strategy. But just how important are they, and what do you need to know about directories to maximize their value as part of your marketing plan? And, how do business directory reviews impact your online reputation? In this article, we take a
Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it
Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their
Last September, Apple gave local customers a new way to leave feedback about the stores, restaurants, and other businesses they visited with the launch of the Apple Maps rating system. Local consumers could give a thumbs up or down, as well as share photos to help others understand the type of experience they might expect
Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,
Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms. That means that your star ratings, review volume, recency, and sentiment of reviews each
The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews across top review platforms such as Google and Yelp. Local reviews affect each locations’ visibility, credibility and conversions—and ultimately your brand’s bottom line. And, with nearly