Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it
Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their
Last September, Apple gave local customers a new way to leave feedback about the stores, restaurants, and other businesses they visited with the launch of the Apple Maps rating system. Local consumers could give a thumbs up or down, as well as share photos to help others understand the type of experience they might expect
Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,
Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms. That means that your star ratings, review volume, recency, and sentiment of reviews each
The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews across top review platforms such as Google and Yelp. Local reviews affect each locations’ visibility, credibility and conversions—and ultimately your brand’s bottom line. And, with nearly
Across Google My Business, Facebook, Yelp, and other vertical-specific review platforms, positive and negative review responses are a key factor in searchers’ decision-making process. Review signals are also a top factor when determining search ranking. Additionally, 90% of consumers go online to find local businesses, and 82% read online reviews as part of their search.
Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation
Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.