Reviews and recommendations go a long way in driving decision-making with potential customers. Additionally, they impact each location’s online visibility since Google ranks review signals highly in the Local Pack algorithm. In fact, review signals were among the top three local pack/finder ranking factors in Whitespark’s 2023 Local Search Ranking Factors study for all industries.
Google Business Profiles (GBPs) are an essential tool for businesses looking to increase their visibility online. Formerly known as Google My Business (GMB), this tool allows businesses to create a free account and manage their information across multiple platforms—including Google Maps and Search. With over 20 million businesses listed on Google Maps, ensuring your brand
Everyday consumers search for local businesses, products, and services in their area. They also leave online reviews for businesses, whether they have a positive or negative experience with the business. Having a firm understanding of your customers' experiences, from an initial search to purchase to post-purchase, provides valuable context for where your organization can improve
Before the rise of digital advertising, word of mouth was the single most important factor in the success or failure of a business. The reputation of a business could take a serious hit if too many people complained about it. These complaints would spread and, in turn, tarnish the business' reputation within the local community
In sensitive or highly regulated industries, such as legal, healthcare, or finance, it can be challenging to create the right strategy to manage your online reputation – especially when it comes to local reviews. How do you ensure you're adhering to your brand's guidelines? And, what are the best practices for online reputation management for
You've no doubt heard of business directories in your local SEO planning and strategy. But just how important are they, and what do you need to know about directories to maximize their value as part of your marketing plan? And, how do business directory reviews impact your online reputation? In this article, we take a
Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it
Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their
Last September, Apple gave local customers a new way to leave feedback about the stores, restaurants, and other businesses they visited with the launch of the Apple Maps rating system. Local consumers could give a thumbs up or down, as well as share photos to help others understand the type of experience they might expect