5 Key Local Reviews Opportunities for Enterprise Brands

By |2020-02-25T09:35:36-08:00February 25, 2020|

Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and

4 Industries Where Reviews Have the Biggest Impact on Revenue

By |2020-02-06T12:48:12-08:00February 6, 2020|

Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small

7 Phrases to Use When Replying to Customer Complaints

By |2020-01-07T13:03:04-08:00January 7, 2020|

In this post, you will learn ehy you should strategically focus on responding to negative feedback about your brand, how to approach your response when a customer is dissatisfied, specific phrases that make a customer feel heard and valued, and why negative feedback may hold insight you can use to improve your business.

From SERPs to Sales: How Reviews Impact Your Performance

By |2019-07-02T11:33:20-07:00April 30, 2019|

Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.

Reaching out to Brand Influencers: Be in it for the Long Haul

By |2019-06-13T10:17:35-07:00June 27, 2014|

By Rick Clancy / Senior Director, Public Relations, Rio SEO In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about influencer outreach. What

Data, Data, Everywhere!

By |2019-06-14T11:51:16-07:00April 15, 2013|

Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. It can predict musical superstars and help your HR efforts. Additionally, it can even help you win a presidential election. Here are