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Leading mortgage lender leverages dynamic locator to boost local pages’ conversions

…rtnership, Guild’s corporate marketing team had a wish list of out-of-the-box features they wanted to have incorporated. Frequent calls with a dedicated Account Director help Guild streamline tasks, hear recommendations for improvement, and work through challenges. The results Prior to the COVID-19 pandemic, Guild Mortgage saw drastic improvements across both their GBP, loan officer pages, and branch pages performance. By revamping their local tool and customizing both their loan……Guild Mortgage Leading mortgage lender leverages dynamic locator to boost local pages’ conversions Tools used Local Pages Founded in 1960 when the modern U.S. mortgage industry was just forming, Guild Mortgage Company is a nationally recognized independent mortgage lender offering pilot and niche residential mortgage products and local in-house processing. The company now employs more than 4,000 individuals and has 222 retail branches in 31 states. With a widespread na…

Does Creating More Content Drive More Web Traffic?

…While we know that word count is not a ranking factor in Google Search, creating content is key to showing up in the search engine result pages (SERPs). But, how much is too much? Is it possible to create too much content? Where’s that sweet spot where you’re making the absolute best use of your resources? Many marketers and SEO experts question just how much content they need and how often they should be publishing. You’re not alone. So, let’s take a look at the issues surrounding the c……lt pages (SERPs). But, how much is too much? Is it possible to create too much content? Where’s that sweet spot where you’re making the absolute best use of your resources? Many marketers and SEO experts question just how much content they need and how often they should be publishing. You’re not alone. So, let’s take a look at the issues surrounding the content length and volume and put these questions to an end. How often should you publish new content? Publishing content regularly is e…

‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

…s features (such as People Also Ask in Google search results, for example) that can help differentiate your brand from local competitors. Learn more: Local Search Trends and Predictions for 2021: Ask the Experts Download A Brand Marketer's Guide to Local Listings on Bing, Google, Facebook, YouTube & More Get our Go-To Guide for Mastering Local Marketing Reporting…

Wellness brand supplements quality product & service with local search technology to drive new revenue

…Wellness brand supplements quality product & service with local search technology to drive new revenue Tools used Local Listings Local Pages How Rio SEO helped The Vitamin Shoppe boost citation accuracy, organic ranking & local pack visibility across 700+ locations When ForwardPMX sought to supercharge customer experience and better engage searchers across client The Vitamin Shoppe’s 792 retail locations, they turned to technology partner Rio SEO. It’s a …

Optimized Core Web Vitals vs. AMP: Do Brands Still Need AMP?

…CORE WEB VITALS VS AMP UPDATE: It was recently announced on October 24th, 2021 that Google is under fire for an antitrust lawsuit regarding AMP. The State of Texas has accused Google of purposely slowing down non-AMP page speeds to force publishers to bid more for paid advertising. This is likely going to have an impact on the viability of the AMP development project. This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending lau…

Supercharge your business: drive local traffic

…our bottom line. Master hyperlocal search: Learn how to build location-specific landing pages that rank high for those crucial "near me" searches. Create compelling local experiences: Discover the essential elements of a local page that ranks well and converts searchers into customers. Seamlessly guide customers to you: Learn how to optimize, integrate and leverage so your customers effortlessly find your physical locations.…

8 Steps to Rewire Customer Relationships Disrupted by the Pandemic [Webinar Recap]

… had to say. As the large majority of the audience polled indicated, 99% of businesses have made changes to their operations since the COVID-19 pandemic first hit. And, your customers are likely asking questions about these changes. For example, if you manage hair salons or barbershops, your customers are likely wondering: Where do I park? How do I make an appointment now? Are appointments the same length? Do I text my stylist when I arrive for my appointment or do I just wa……Business today is far from usual. In the last 5 months, every business, no matter the industry, has been disrupted in some way. In fact, our recent webinar, 8 Steps to Rewire Customer Relationships Disrupted by the Pandemic, our speaker, Jay Baer, New York Times bestselling author and founder of digital marketing consultancy Convince & Convert, asserts every business is essentially acting like a startup right now. Businesses are likely operating in a whole new capacity with new services, pro…

12 Tips to Maximize Local Revenue Digitally Amid a Pandemic

…to customers at this time. Prioritize your local reviews management strategy. Ideally, you will have the capacity to respond to every single customer review within 24 hours. Sound like an impossible ask? This guide will help you get started. Optimize for long-tail keywords and unbranded searches. An estimated 85% or more of all search queries are long-tail queries with three or more words. Long-tail keywords are typically less competitive and demonstrate greater purchase intent, while unbrande……Holiday shopping this season promises to be one of the most unusual in recent memory. Businesses can no longer expect door crashers and overnight lineups this year; nearly half of US adults surveyed by Salesforce in May said they are more interested in online shopping for the 2020 holidays than last year. In fact, 71% of adults plan to do more than half of their online shopping in digital channels this year. Knowing this is the case, how can enterprise local brands make the best use of digital c……ss your digital channels this holiday season. Don’t miss these helpful resources as you strategize for the upcoming shopping rush: Join us in an upcoming webinar and see what our local marketing experts have planned next Browse our full library of COVID-19 Local Marketing Resources for enterprise brands Get a 100% free Custom Local Search Audit to find out where you stand and discover your most lucrative local opportunities ahead of the holiday season…

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine

…tools they needed to get a better understanding of customers’ experiences. Wyndham launched the Customer Hub program built on the Forsta platform. The Customer Hub brought them exactly what they asked for: a program that generates confident recommendations for change and improvement based on in-depth customer feedback analysis. Dynamic survey design, analytics that generate recommendations and action management capabilities made it easy for Wyndham to listen to and connect with guests. ……Wyndham Destinations Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used Forsta Plus The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the biggest vacation ownership business in the region. But quick growth can mean a lot to manage: 2,000 staff on 32 resorts spanning five countries stretching from Wellington to Bangkok. The amount of data to analyze made improving customer ex…

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…Request a demo See what Rio SEO can do for you Start with a demo. See the Local Experience platform in action. Request a demo Fill out our demo request form, and a representative from your area will be in contact shortly.…

Local Consumer Search Behavior Trends December 2021

…ere in clicks to call, which were down 37.2%, while the great drop in yearly figures was for clicks to website which declined 38.7%. This is not out of character for rentals in the cold season, when asking rent growth tends to decelerate. Even so, rent growth reached record highs throughout 2021, with asking rents up 13.5% on average to $1,594 per month (just $2 of that growth is attributed to December). See more local search trends by vertical for previous months: November 2021 October……Each month, we analyze aggregated, anonymized Google Business Profile (GBP) performance data of over 206,000 U.S business locations that use Rio SEO local search software. By breaking out these local metrics – Views, Clicks, and other conversions from Google Search – across different verticals, we can see how local consumer search behavior is trending across different industries. Consumer behavior is constantly evolving as technology progresses, and can also be influenced by events such as …

Local consumer search behavior trends December 2022

…s 2022 came to a close? Each month from late 2020 to today, our team has aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. These insights across eight major local business categories help give context and industry-wide perspective to what multi-location companies are seeing in your own GBP insights. For example, we saw that the restaurant sector – particularly……eak the 3-month trend of acceleration. All segments except fast casual also slowed increases in menu pricing, as restauranteurs begin to approach the ceiling their markets can bear. Industry experts and restaurant executives expect a tumultuous year ahead. Saul Cooperstein, chief strategy and development officer at Virtual Dining Concepts, told QSR Magazine recently, “Unfortunately, I think in 2023 we see a tipping point where independents in urban centers are no longer able to sustai…

SEO myth busting: Debunking the top local SEO misconceptions

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR SEO myth busting: Debunking the top local SEO misconceptions On-demand webinarDuration: 50 minutes About this webinar We’re putting all the top SEO rumors to r…… misconceptions On-demand webinarDuration: 50 minutes About this webinar We’re putting all the top SEO rumors to rest, with the help of an expert panel comprised of SEO and marketing experts. Here’s one fact no marketer can claim as a myth: SEO continues to change and evolve. As with any change, confusion, and misinformation are bound to happen. What’s more, interpreting the changes Google makes to its search algorithm on a consistent basis requires time, trial, and error…

83% of local consumers conduct online searches daily according to new Rio SEO research

… 77% of local consumers expect a response within 48 hours when they reach out to a brand through a business listing or their website. Consumers expectations continue to grow, and brands are tasked with exceeding their needs to improve customer retention and satisfaction. That’s why customer experience must be a top-tier priority for marketers and business owners alike in 2022. These findings arm marketers with crucial consumer behavior insights that can help fine-tune and evolve their……proprietary research conducted by Rio SEO found consumers are searching for local businesses, products, services, and information more frequently than ever before. Eighty-three percent said they conduct searches every day. This figure is up from 76% in the company’s 2021 study. This insight is just one of the many findings from a newly published study from Rio SEO, the leading local marketing platform for enterprise brands. The study as a whole sheds new light on how brands can im…

Supporting Multi-Location Businesses Through COVID-19

…ntinue to make changes in order to support these efforts. We've worked with our local marketing experts to round up some of the most impactful updates from the past week, and answer the most commonly asked questions we've been receiving. In this week’s update, we’ll cover the following local marketing updates from the past week: GMB temporarily suspends new reviews, review responses, and Q&A Yelp updates review guidelines for COVID-19 mentions New COVID-19 Google Post type New ……Updated May 26, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources page. COVID-19 Local Search Updates (Week of May 25) May 26, 2020 As businesses begin to reopen their do……r doors, they must consider how to communicate and market new services and safety practices to local consumers. In last week's webinar, COVID-19 and the Future of Local Marketing, our local marketing experts Krystal Taing, Director of Local Strategy, Lauren Abramson, Account Director, and Tyler Ludwig, Director of Enterprise Solutions, shared their insights regarding which COVID-related trends are impacting brands and how local marketers can prepare for ongoing or intermittent business interrupt…

Rio Local Ratings: Powering Conversions Through On-Page Social Proof

…your reviews with the ability to customize your widgets, such as by altering the color scheme to match your brand’s style guidelines and the ability to determine exactly which questions you want to ask your reviewers. Ease of Use The ability to monitor, collect and manage multiple reviews has never been a more seamless process. Bulk approve reviews, apply sorting filters, and get a granular look into what people are saying about your brand, all within a centralized dashboard. See how Rio L……People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted by Bright Local, 83% of the survey respondents thought businesses with user-generated reviews on their website were more trustworthy than businesses that d…

Local Consumer Search Behavior Trends April 2022

…cs and pharmacies who were providing these services. Multi-Family Multifamily rents aren’t seeing a slowdown yet, according to the latest Yardi Matrix Multifamily Report. The average U.S. asking rate for rentals grew $15 in April – $30 over the past two months and $50 year to date, marking an all-time high of $1,659. YoY, asking rates remain high at +14.3%, which may be contributing to a rising interest in clicking to call and clicks for driving directions for multi-family properti……How does your local search performance stack up against other brands like yours? Each month, we analyze aggregate Google Business Profile (GBP) insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. How these metrics trend offers a unique look into how local consumer behavior is impacting search views, volume, and listing conversion actions. Google Business Profiles are one of the heaviest weighted local search ranking……Single-digit declines across the board are to be expected. Meanwhile, strong growth in all metrics except clicks to call shows that the ongoing recovery for the travel industry continues. Industry experts report that U.S. hotel occupancy dropped 1.4% the week ending April 2, which makes sense given the spring break travel trends. Weekly occupancy has held steady at above 60% for six weeks now, although it’s still averaging lower than in the same six weeks in 2019, before the pandemic. …

Local consumer search behavior trends November 2022

…cks for directions -12%, and clicks to call -11.8%. Total searches and listing views fell to a lesser extent, at -7.8% and -6.8%, respectively. Rent growth turned negative this quarter as national asking rents fell $9 to $1,719 in November. At 7%, the YoY growth rate was the lowest in 17 months. This correction in the market follows a dramatic 22% increase in asking rents between January 2021 and October 2022, which seems to have proven unsustainable. Rental brands have a great opportunity……ample, retailers, healthcare brands and hotels will almost certainly notice fluctuations in local search performance this year, albeit for different reasons. Local marketing analytics gets complex at the enterprise level as you must take into consideration the performance of both individual locations and the national or global brand to consider. Each month, we collect and analyze insights from the Google Business Profiles (GBPs) of over 170,000 diverse U.S. enterprise brand locations on the R……YoY with total listing views rising 22.9%, total searches up 9.3%, and clicks for driving directions up 12%. Inflation has risen since June despite falling gasoline prices through July and August. Experts say the U.S. economy is “running lukewarm,” leading many to keep a closer eye on their finances. Tightening budgets and anxiety over inflation could be contributing to the decreased search interest brands in banking, insurance, mortgages, and other financial segments are experiencing.&nb…

2024 Local search consumer behavior study: Tips & key takeaways

…nce requires more than just meeting expectations—it's about exceeding them at every turn. Key findings 84% consumers said it’s important the brands they do business with follow up to ask about their customer experience. 64% of local customers say consistency in service across channels is the top CX element that positively impacts their impression of your brand. When reaching out to a brand through a business listing or their website, 41% of consumers expect a response with…… 2. Online reputation insights 3. Customer experience (CX) insights 4. Learn more Welcome to Rio SEO's eagerly awaited third annual Local search consumer behavior study, where we unveil the latest insights into local marketing for enterprise and multi-location brands. Based on a comprehensive survey of 1,000 U.S. consumers who regularly search online, this year’s findings illuminate the evolving landscape of Local Experience (LX). In this report, you’ll find deep insights in…

Local Consumer Search Behavior Trends March 2022

… observed in January and February has begun to reverse, an indicator we may finally be seeing the impacts of the Omicron variant lessen. California was one of the last states to remove indoor mask mandates on February 15 (and March 12 for schools, child care, and unvaccinated individuals). With that said, Philadelphia just became the first major U.S. city to reinstate an indoor mask mandate, indicating that local businesses may be in for more fluctuations in foot traffic and local search ……brought with it a nice bounce-back across almost every vertical and metrics we track in our monthly analysis of aggregate Google Business Profile Insights for over 177,000 enterprise brand locations. The downward trend we observed in January and February has begun to reverse, an indicator we may finally be seeing the impacts of the Omicron variant lessen. California was one of the last states to remove indoor mask mandates on February 15 (and March 12 for schools, child care, and unvaccin…