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How Local Businesses Can Optimize for ‘People Also Ask’ Search Results on Google

…The People Also Ask (PAA) box is a prominent set of results in Google Search that helps searchers understand what questions others ask about any given topic. This search result type appears across a wide swath of searchers; in fact, 43% of search queries now show a PAA box. JR Oakes, senior director of technical SEO research at Locomotive, recently shared a fascinating study in Search Engine Land on how Google chooses People Also Ask (PAA) results and its impact on brands. In the column, we�……The People Also Ask (PAA) box is a prominent set of results in Google Search that helps searchers understand what questions others ask about any given topic. This search result type appears across a wide swath of searchers; in fact, 43% of search queries now show a PAA box. JR Oakes, senior director of technical SEO research at Locomotive, recently shared a fascinating study in Search Engine Land on how Google chooses People Also Ask (PAA) results and its impact on brands. In the column, we�…

Unlocking the Voice of your Customer: How analyzing customer feedback drives business success

…es to a successful customer experience (CX) program, learn the business benefits of statistical text analysis, and share tips to help you get started. The power of unsolicited customer feedback Asking customers to share their feedback in reviews and surveys is essential, but there’s a great deal of insight to glean from unsolicited feedback. In fact, Gartner estimates that up to 80% of an organization’s information assets are unstructured content. The customer issues you're unaware ……Unlocking the Voice of your Customer: How analyzing customer feedback drives business success The challenges of unstructured data scattered across numerous platforms, websites, and channels – and the sheer volume of it – may be daunting, but tapping into this wealth of insights offers massive opportunities for brands. If your sentiment analysis only leaves you with an understanding of whether feedback is positive or negative, it’s time to apply a more statistical appr…

How financial services brands are using online reviews to build trust

…unities to improve customer service and operations. Embrace them! Invite customers to leave reviews and make the process seamless for them. Sixty-eight percent of customers will leave a review if you ask. However, to avoid going astray of GMB’s review solicitation guidelines, you should never offer money or merchandise in exchange for a review. Businesses are not permitted to: Offer incentives in exchange for reviews Author positive reviews in an attempt to boost their star rating Attempt to ……Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in 2020. Now with the economy upside down and consumers scrambling to find solutions and information they can trust, financial services brand……mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in 2020. Now with the economy upside down and consumers scrambling to find solutions and information they can trust, financial services brands have a pivotal role to play. Trust, communication, and reputatio…

How to measure customer experience like a pro

…ncorporate into your brand's CXM program and strategy. Customer Satisfaction Score (CSAT): A measurement of customer satisfaction with a product, service, or interaction that typically involves asking customers to rate their experience, often through surveys or feedback forms. Net Promoter Score (NPS): A metric that gauges the likelihood of customers recommending a brand to others. Customers are asked to rate their likelihood from 0 to 10 on a scale. NPS classifies respondents as promo……How to measure customer experience like a pro Content The role of social listening in capturing real-time feedback Using customer journey mapping to understand the end-to-end experience The importance of data-driven analytics in extracting actionable insights CX metrics you need to know Activating customer experience insights across brand locations In an increasingly competitive business landscape where customer loyalty and satisfaction are key differen…… brands. Measuring the customer experience at a local level is a multidimensional undertaking that goes beyond traditional metrics like sales figures and customer feedback forms. Today's marketing experts must employ a comprehensive range of qualitative and quantitative methodologies, harnessing the power of advanced technologies and data analytics to gain accurate insights into the local customer experience. In this post, we will delve into the intricacies of measuring local customer expe…

How to Select the Right Local SEO Services for Your Business

…ts that, if used correctly, can help you rank higher on Google and drive engaged traffic to a landing page of your choice. In addition, local online communities can reach you directly in real-time to ask questions, message, and leave reviews of your business on the Google listing. It’s crucial to respond to these customer interactions in a timely manner since it not only helps your business rank on Google but helps build brand awareness and trust and grows your audience. Not only is prioritiz……You’ve probably heard of local search optimization (SEO) services, but what exactly do they entail? How does local SEO help your business? If you want to get found online by local customers looking for products and services like yours, you need to be visible on Google, Bing, and other major search engines. Figuring out the right strategies and methods to improve the online visibility of all of your business locations can be challenging. A knowledgeable enterprise local SEO company can help yo……reating and promoting local content across channels, measuring and reporting on local performance, and more. Local SEO services can augment the marketing resources you have in-house. They can provide experts to analyze your results and share back actionable insights. In addition, they can help create a scalable strategy and the technology infrastructure required to undertake local optimization and marketing across hundreds or thousands of locations. Why does my business need local SEO services…

How To Edit Your Google Business Profile [Guest Post]

…e menu, you can edit your business information, hours, add and delete products and services and upload photos and videos. Promote In the promote section you can check your GBP insights, add photos, ask customers for reviews, create posts, and more. Customers In the customers' menu you can see and reply to business reviews, see the incoming calls, read and reply to messages/chat if you have that feature turned on, and (finally!) answer questions that are asked in the Q&A section. You w……“How To Edit Your Google Business Profile” is a guest post by Sherry Bonelli. Getting your local business to rank high on Google Search and Maps organically continues to be one of the best ways for local businesses to get more website visits, calls, customers to their physical location– and more sales. And ranking in the Local Pack, Local Finder, and on Google Maps are the prized spots that local businesses strive for. The only way to get in those coveted spots is for qualified local busi…

How to Ace Your Restaurant’s Local Marketing Strategy [Guest Post]

…pular dishes, and your reservations link. It’s also critical to you keep all your information updated and complete across all your local listings to build trust and credibility with your customers. Ask for Reviews Ask your most loyal customers for an honest review. Highly reviewed restaurants are most viewed in Google than the restaurants that don’t prioritize their reputation management. You can read more about the power of reviews in the restaurant industry here. Set Up Google Alerts Googl……"How to Ace Your Restaurant's Local Marketing Strategy" is a guest post by Envato, the world's leading marketplace and community for creative assets and creative people. The way restaurants once operated has radically changed over the last few years as technology continues to advance. An industry that once thrived on word of mouth marketing now must turn to other promotional methods to entice customers to dine with them. However, many restaurant owners are unaware of the plethora of digital opp……ll. Videos are also a powerful, often under-utilized tool that can help you drive conversions. Top publishers are ramping up Instagram video posts by 90-100% each year. A few other Instagram tips our experts recommend include: Post at a regular cadence Interact with those who comment on your posts Create unique stories and videos Follow and support similar businesses 2. Create a Website A professionally polished website is something all restaurant brands must-have. Customers have com…

How Multi-Location Brands Can Prepare for the Google Algorithm Page Experience Update

… Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the updates necessary, you risk being penalized and worse, missing out on opportunities to be seen by searchers. As Google strives to continuously improve the user experience for searchers, the algorithm update will now take into consideration a variety of user signals deemed indicators of a pe…

How COVID-19 Has Changed Local Consumer Search Behavior [Infographic]

…retail locations are up more than in any other vertical we evaluated, with 337% more clicks to call a store from a GMB listing. Consumers are picking up the phone to call and inquire about inventory, ask questions about social distancing, double-check store hours, and more. Consumers are looking for reassuring, accurate information to help them understand how best to shop, dine, and do business with nearby businesses. Check out more consumer behavior insights below:……The Coronavirus pandemic is driving dramatic shifts in consumer behavior—that much is clear. Consumers are having to put more thought into everyday decisions such as where to shop, what time of day to visit a local store, or how to procure necessary items without having to go inside a store to get them. How are changes in the way we do business at the local level impacting consumers’ search behaviors? And what are the key takeaways businesses should focus on? New data from our analysis of s…

Ghost Kitchens: How Does a Ghost Kitchen Work and What do Local Marketers Need to Know?

…r virtual brand It’s Just Wings, according to CNBC. But, how do ghost kitchens drive local business so quickly and successfully from launch? In this article, you’ll find answers to frequently asked questions about local marketing for ghost kitchens, particularly for multi-location brands managing this innovative foodservice format at scale. What is a Ghost Kitchen? A ghost kitchen is a virtual restaurant or food production brand that doesn’t operate out of its own physical brick-and-mo……The rise of ghost kitchens took off during the pandemic, as businesses saw a new opportunity to deliver on rapidly changing customer needs. Big brands are getting in on the action — Chili’s, for example, generated an additional $150M per year in revenue with their virtual brand It’s Just Wings, according to CNBC. But, how do ghost kitchens drive local business so quickly and successfully from launch? In this article, you’ll find answers to frequently asked questions about local marke…

How to level up your 2023 content marketing strategy

…ame tone and compassion a human could. That's just one reason why robots won't be replacing content marketers any time soon. Our panel, however, does note that AI can help significantly with some tasks for content creators such as creating outlines, finding useful stats, and analyzing existing content. It can also help draw inspiration, find out which keywords can help bolster your content, and discover content topics to write about. Just as with other digital marketing trends and strategi……How to level up your 2023 content marketing strategy Content Create unique and personalized content Optimize content for mobile Word length doesn’t matter There isn’t a one-size-fits-all approach to measuring content performance Don’t neglect optimizing existing content Don’t rely too heavily on AI Google continues to make it abundantly clear it rewards website content that's relevant and satisfying for readers. This has long been a priority…… We can’t predict the future of content marketing, but we can focus now on the content strategies winning in the competitive search landscape by leaning on the advice of content marketing and SEO experts. Recently we hosted a webinar and were joined by a panel of industry experts who shared their expertise on how to create valuable content, write content for people rather than search engines, the role artificial intelligence (AI) is playing in content creation, and much more. Watch…

Apple Business Connect gets an upgrade: How enterprise brands can maximize visibility

…Apple Business Connect gets an upgrade: How enterprise brands can maximize visibility Content Maximize the impact of Apple Business Connect Amplify visibility with Apple’s new branding tools Simplify multi-location management with expert solutions How to get started Make Apple Business Connect work for you Apple’s Business Connect has just made it easier than ever to control your brand’s presence across its powerful ecosystem. With over a billion …

How Search Engines Adapted to Local Marketing Changes Due to COVID-19

… terms have been trending as consumers seek ways to stay out of indoor spaces and, in many cases, can no longer take in-store shopping options as a given. Information on safety protocols such as mask-wearing and temperature check requirements for customers, as well as transparency around staff safety requirements, provide insight into both customer experience and employee welfare. This information satisfies customer curiosities around how they might engage with a brand or business in the new……We’ve all heard bold statements about how the world will never be the same following the current pandemic. And while it’s certainly true to say that the global marketplace has experienced unprecedented shifts in consumer behavior over the last year, it’s worth noting that global, of course, also entails local. In a time characterized by continuous change, we have witnessed not only health but also economic, leadership, social justice, and climate crises worldwide – and certainly at th…

How to Support Your Local Rankings with Organic SEO

…The fact that 97% of consumers use search to find local businesses is old news—that finding from BIA Kelsey dates back to a decade ago now. Yet over the past ten years, the importance of both organic and local search in discovery, engagement, and driving motivated buyers into your locations has only grown. In that time, organic and local search have melded together in many ways, too. Gone are the ten plain blue links. Both organic and local results have become more visually interesting, inter……m. 4. Create new, optimized local content on a regular basis. Keep feeding search engines and consumers fresh, relevant content to consider. Tap into your local knowledge base and subject matter experts. Use high-quality images and videos in blog posts, local pages, Google Posts, and social media. Focus on incorporating local context by mentioning landmarks that help consumers picture the location, working in local trends and lingo, showcasing local accolades and community service, and …

How to support your Local Search rankings with organic SEO

…How to support your Local Search rankings with organic SEO Content What's the difference between organic and local SEO? Does organic SEO have an impact on local rankings? Organic and local SEO are just better together Even with the most exceptional offline customer experience, local businesses face the persistent challenge of attracting the attention of potential consumers. Local SEO has proven to be a game-changer for multi-location brands, enabling busin……who perceive you as a trusted and knowledgeable entity. To create relevant content that will attract and engage motivated customers: Tap into your local knowledge base and subject matter experts. Use high-quality images and videos in blog posts, local pages, Google Posts, Google Business Profiles (and other online listings), and social media. Focus on incorporating local context by mentioning landmarks that help consumers picture the location, working in local trends…

How to Perfect Your Local Strategy for New Restaurant Services

…t to eat for dinner. You’ve now become well-accustomed to ordering food for delivery or swinging by your favorite restaurant for curbside pickup. While going out for a nice dinner out may be out of the question, consumers are undeniably still interested in getting food to go from restaurants despite the current pandemic. While the foodservice industry has dramatically had to shift its operations significantly to adapt to a new era of consumerism, many have been quick to adapt to new trends. N…

How to Ace the Google Page Experience Update and Maximize Your Website’s Potential

…Google’s much-anticipated Page Experience update is set to roll out in May 2021. Jeffrey Jose, Product Manager on Search at Google, explained in a recent announcement that, “The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.” The good news is that none of these considerations are new; the factors Google considers part of Core Web Vitals and Page Experi…

How the Google My Business Product Approval Process Works

…Having a firm understanding of the Google Business Profile (formerly known as Google My Business Products) approval process can ensure a seamless launch and mitigate potential issues. It can also help you build your online presence, share your product inventory digitally, and is a powerful sales tool not to miss out on. In this blog post, we will explore the Google Business Profile product approval process. We'll also dive into the benefits of adding your products to your local listings. What ar…

Bing Search Benefits: How to Maximize Your Search Engine Presence

…Search is a rapidly changing space, and you need to focus your digital marketing efforts where they’ll have the greatest impact. For most brands, that means thinking “Google first” when it comes to their search strategy. The undisputed market leader, Google had a search engine market share of over 86% worldwide in December 2021 while Microsoft’s Bing accounted for about 7%. However, when it comes to local search, it’s essential that brands understand every place local consumers are se…

5 Tips to Protect Your Google Business Profile Hours From Unwanted Updates

…ia, it will likely predict your temporary hours based on other businesses or not update it at all. This will confuse your customers. Keeping this collection of times up-to-date can be a challenging task. Still, it’s critical to keep your customers in the loop when you have varied or temporary closing hours or if your business is undergoing an extended closure. 5. Monitor for changes to location hours at scale Google is not the only option available to search for local businesses online. Custo……Have you ever been offput by an initial impression? Whether a person or a business, a first impression can be a lasting impression — both good or bad. As a business, your Google Business Profile (GBP) is essentially the first point of contact most local customers have with your brand. It's your first opportunity to build trust, develop a relationship, and ultimately prompt a consumer to take action. Or, it could drive customers to your competitors instead. Unreliable information on a GBP …