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Why high-quality photos on Google Business Profiles drive clicks and conversions

…the weather in June?' This dynamic interaction makes exploring complex topics effortless. ChatGPT’s search capabilities offer detailed, cohesive responses instead of lists of links. For example, asking, “What are the health benefits of meditation?” might generate an explanation of its effects on stress, sleep, and focus, along with beginner tips and app recommendations. This cohesive delivery helps users quickly move from curiosity to informed action, creating opportunities for brands t…… experience: a paradigm shift How generative AI improves search intent matching AI-generated featured snippets and dynamic rich results Key takeaways Search has come a long way since the early days of simple keyword queries. Back then, search engines focused on matching exact words, often missing the mark on what users actually wanted. For example, typing "bank" could show results for riverbanks or financial institutions, failing to understand your intent. Fast forward to tod……customer experiences. Ready to take your search strategy to the next level? Learn how to win the search battle in an AI webinar by watching our free on-demand webinar featuring a panel of AI experts. Related resources Newsletter Get industry insights that matter, delivered direct to your inbox We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protec…

Best practices for maintaining and removing Google Posts

… Google Posts can give your brand’s local listings an extra shot at visibility and interactivity in search results. They show up in the local panel on Google search and on Google Maps and are prominently displayed – especially on mobile devices. Local business queries grew by more than 200% in 2019, even before the impact of COVID-19 made supply chain fragility, shopping closer to home, and supporting local businesses top of mind for all kinds of consumers. Designed to target close-proximi…

Getting the Most Out of Google Data Studio: Inside Rio SEO’s Local Manager

…Getting the Most Out of Google Data Studio: Inside Rio SEO’s Local Manager Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great for their specific purpose but often requi…

Why high-quality photos on Google Business Profiles drive clicks and conversions

…Why high-quality photos on Google Business Profiles drive clicks and conversions In local search, first impressions matter—and they’re often visual. High-quality photos on your Google Business Profile (GBP) can mean the difference between a customer choosing your business or scrolling past. Quality images have a measurable impact, too. As Darren Shaw discovered, there is now tangible evidence that photos directly impact your GBP rankings. Great photos don’t just show wha…

Mastering GMB Attributes for Financial Services Brands

…More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key element of that first interaction you have with a financial services customer. As they weigh their options, searchers look to GMB attributes for financial services brands,…

From keywords to conversations: how generative AI is redefining search experiences

…the weather in June?' This dynamic interaction makes exploring complex topics effortless. ChatGPT’s search capabilities offer detailed, cohesive responses instead of lists of links. For example, asking, “What are the health benefits of meditation?” might generate an explanation of its effects on stress, sleep, and focus, along with beginner tips and app recommendations. This cohesive delivery helps users quickly move from curiosity to informed action, creating opportunities for brands t…… experience: a paradigm shift How generative AI improves search intent matching AI-generated featured snippets and dynamic rich results Key takeaways Search has come a long way since the early days of simple keyword queries. Back then, search engines focused on matching exact words, often missing the mark on what users actually wanted. For example, typing "bank" could show results for riverbanks or financial institutions, failing to understand your intent. Fast forward to tod……customer experiences. Ready to take your search strategy to the next level? Learn how to win the search battle in an AI webinar by watching our free on-demand webinar featuring a panel of AI experts and view Rio SEO's AI technology solutions. Related resources Newsletter Get industry insights that matter, delivered direct to your inbox We collect this information to send you free content, offers, and product updates. Visit our recently updated …

From listings to lasting connections: How Market 32/Price Chopper achieved local SEO wins with Rio SEO’s Local Pages

…From listings to lasting connections: How Market 32/Price Chopper achieved local SEO wins with Rio SEO’s Local Pages Tools used Local Listings Local Pages Read now The challenge A need for seamless local SEO management Market 32/Price Chopper, a leading multi-location supermarket chain, faced challenges in managing accurate local listings and providing a seamless omnichannel experience for customers. With 130 store locations and a strong e-commerce presence,…

The Value of Specialty Pages for Multi-Location Businesses

…The Value of Specialty Pages for Multi-Location Businesses Chances are that your enterprise brand does one thing really well — but it’s not all you do. Often, brands offer a diverse selection of products and services. And although it may be possible to mention them all on a local landing page, only one set of meta tags, schema, and block copy can optimize these topical keywords. This can limit SEO opportunities to rank specialty keywords higher in search engines. After all, Google wants …

Forsta AI

…eps. No more wading through endless data and unstructured text. With our platform’s built-in, intuitive AI, your insights can spark action, immediately. See it in action Meet Forsta AI: The intelligence behind human connection AI Summarize Enhance your listening capabilities. Forsta AI converts every interaction into valuable data, simplifying the process of understanding each voice at every location. AI Compose Easily craft personalized experiences. Forsta …

Must-know local marketing metrics for measuring success in 2025

…ndicators include: Shares, comments, and saves on location-specific content Mentions by local influencers Direct messages to brand's inbox Responses to Instagram or Facebook stories that ask local-specific questions User-generated content such as posting photos or experiences related to your business and tagging your location or business handle Users tagging your business location in their posts or checking-in on platforms like Facebook or Instagram, signaling local intent ……you need to know Pairing tools and technology for measurement Best practices for implementing metrics Key takeaways Did you know that 76% of people who search for a local business on their smartphone visit within 24 hours, and 28% of those searches result in a purchase? Local marketing has evolved, and the days of setting up listings and hoping for eager customers to walk through your doors are over. Success is now contingent on your brand’s ability to craft seamless customer …

Guide to Google Business Profile success for agencies

Hibbett enhances in-store experience with proactive reputation management

…Hibbett enhances in-store experience with proactive reputation management Tools used Local Reviews Local Listings Email Testimonials Managed Engagements Read now The challenge Enhancing in-store experiences through reputation management Hibbett, a leading lifestyle sneaker and fashion retailer, had built a strong online presence through high-ranking search strategies like Google Posts and hyperlocal landing pages. However, a critical challenge remained�…

Rio SEO and Forsta AI’s New Capabilities Help Organizations Gain Deeper Insights, Anticipate Needs, and Act Decisively

…Forsta has expanded its AI capabilities within the Human Experience (HX) platform, enabling organizations to gain deeper insights, save time, and act decisively to enhance customer and employee experiences. The $500M investment in AI advancements reflects Forsta’s commitment to leveraging cutting-edge technology for actionable results and driving innovation in the customer experience and market research industries. At Rio SEO, we see Forsta’s expanded AI capabilities as a transformative …

From outdated location pages to enhanced visibility: How a renowned women’s retailer leveraged Rio SEO’s solutions for strategic wins

…ocation pages to enhanced visibility: How a renowned women’s retailer leveraged Rio SEO’s solutions for strategic wins Tools used Local Listings Local Pages Read now The challenge Boosting local visibility to drive in-store traffic A global retailer in women’s fashion and beauty knew that optimizing its local search strategy was key to standing out in a competitive landscape. With over 800 stores across North America, the brand faced a major challenge—…

Why emotional connection is the missing piece in scalable local marketing

…Why emotional connection is the missing piece in scalable local marketing Content The power of emotional connection in local marketing Understanding your local audience: building a foundation for connection Personalization: the heart of local emotional engagement Creating memorable local experiences How to build long-term emotional loyalty Measuring success: KPIs for emotional engagement at the local level The lasting value of emotional connection in loca…

2024 Local search consumer behavior study

…s Local search consumer behavior study: 2024 edition Download full white paper Rio SEO is back with our fourth annual Local Search Consumer Behaviour study, bringing you the freshest local marketing insights for enterprise and multi-location brands. We surveyed 1,000 U.S. respondents who conduct online searches at least a few times a week, to examine trends in local consumers’ search behavior. In this report, we dive into what we’ve uncovered about the Loc…

2024 local consumer search behavior breakdown

…sp; Introduction As marketers, we understand that consumer behavior is not static; it evolves constantly due to economic shifts, current events, and unexpected disruptions. The post-pandemic years have been particularly enlightening, highlighting the necessity for continuous evolution in our local strategies – and constant, real-time connection with customers. To stay ahead in this dynamic landscape, enterprise and multi-location brands must keep a finger on the p…

Staffing agency recruits Rio SEO to improve online reputation and local ranking

…o improve online reputation and local ranking Tools used Local Reviews Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations. Yet for brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract new business, therefore resulting ……Staffing agency recruits Rio SEO to improve online reputation and local ranking Tools used Local Reviews Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations. Yet for brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract …

2023 Local search consumer behavior study

…. business locations across eight key industries – including retail, healthcare, hospitality, and restaurants – to uncover trends shaping local search today. In this report, we break down: The impact of economic shifts, inflation, and external market forces on consumer search behavior. How search trends evolved across multi-location brands in service, finance, healthcare, hospitality, and more. The latest conversion trends – what drives clicks, calls, and in-store visits from …

Surviving the storm: a step-by-step guide to protect your local listings

…Surviving the storm: a step-by-step guide to protect your local listings Content The calm before the storm Protecting your digital presence during natural disasters Assessing the aftermath Recovery mode: bouncing back after How Rio SEO helped its clients weather the storm Knowing customers are more eager than ever to find pertinent business location information during times of crisis, such as natural disasters like hurricanes or fires, it’s impe…